Carloha Nigeria, the official franchise holder and assembler of Chery vehicles, has entered into a landmark partnership with the Nigeria Football Federation (NFF) to bolster football development in the country.
The signing ceremony, held on February 19, 2025, at the Carloha Showroom, was attended by top sports and business dignitaries, including NFF President Alhaji Ibrahim Gusau, NSC Chairman Mallam Shehu Dikko, Carloha Nigeria Managing Director Mr. Sola Adigun, and Carloha CEO Mr. Liang Long, among others.
Speaking at the event, Carloha MD, Sola Adigun, emphasized the company’s commitment to supporting Nigerian football at all levels, from grassroots initiatives to the professional league. “This partnership isn’t just about providing vehicles—it’s about creating a long-term impact that will drive the growth of Nigerian football both locally and internationally,” he stated.
Carloha CEO, Mr. Liang Long, echoed this sentiment, calling football “the world’s most popular sport” and expressing confidence that the Super Eagles, with the right support, can secure their place in the 2026 FIFA World Cup.
NFF President, Alhaji Ibrahim Gusau, hailed the partnership as a game-changer for Nigerian football. He stressed the importance of private-sector involvement in sports development and commended Carloha for stepping up to support the nation’s football ambitions.
Beyond the official signing, attendees explored Carloha’s latest Chery models and engaged in discussions about how corporate sponsorships like this can reshape Nigeria’s sports landscape.
This collaboration marks a significant step forward, with Carloha poised to play a key role in the future of Nigerian football. As the partnership unfolds, fans can expect to see tangible contributions toward the growth and success of the Super Eagles and Nigerian football as a whole.
