Credit Direct, a leading Nigerian financial services company, has officially transformed from a traditional lender to a cutting-edge digital finance powerhouse. At a groundbreaking product demo event held on March 29 in Lagos, the company unveiled an exciting array of fintech innovations designed to revolutionize financial access for both individuals and businesses.
In this bold new direction, Credit Direct introduced a suite of digital solutions targeting retail investments, simplified payments, and even a Buy Now, Pay Later platform for merchants and consumers alike. With this strategic shift, the company is now positioning itself as a digital-first financial technology brand, offering services through a range of channels including mobile apps, USSD, AI-powered platforms, WhatsApp, and APIs for merchants.
The highlight of the launch was the unveiling of the Credit Direct Mobile App, an all-in-one digital platform where customers can manage their finances, pay bills, invest, and access an interest-earning wallet that helps money grow daily—without any restrictions or minimum requirements.
Also introduced was CLARA, an AI-driven Credit, Lifestyle, and Revenue Assistant, designed to make personal finance easier, and Credit Direct Checkout, Nigeria’s first fully digital Buy Now, Pay Later solution. Additionally, Yield by Credit Direct offers a seamless, end-to-end wealth creation platform to help users grow their money steadily.
This transformation is the culmination of a digital overhaul that began in 2022, and the results have been impressive. Credit Direct has grown its revenue from N1.6 million per hour to over N9 million, and expanded its market share in Nigeria’s Consumer Lending Industry from 18% to 30%.
Chukwuma Nwanze, Managing Director and CEO of Credit Direct, highlighted the company’s mission: “Today is more than just a product launch; it’s about showing our transformation and leadership in the market. We are a digital-first, capital-efficient, and purpose-driven company that has achieved over N90 billion in cumulative profits, a return on equity above 80%, and some of the lowest Non-Performing Loan ratios in the industry—all without a primary capital raise in over 15 years.”
The company’s digital transformation has significantly improved operational efficiency, reducing loan processing time from 8 hours to under 5 minutes, doubling staff productivity, and raising employee satisfaction levels.
Nifemi Oluboyede, Chief Product Officer at Credit Direct, added, “The Credit Direct Mobile App isn’t just another app—it’s a financial companion designed for real-life use. With daily interest, no minimums, and no lock-ins, your money starts working for you immediately, even if you’re not actively investing yet.”
With these innovative solutions, Credit Direct is shaping the future of finance in Nigeria, making financial management easier, faster, and more rewarding for everyone.
