GAMESTOP MAKES A BOLD MOVE—BUT IS IT ENOUGH?
GAMESTOP PARTNERS WITH ZIP FOR BUY NOW, PAY LATER—BUT WILL IT SAVE THE RETAIL GIANT?
The meme stock king is making moves again! In a surprising twist, GameStop (NYSE:GME) has chosen Australian payments provider Zip Co (ASX:ZIP) as its primary Buy Now, Pay Later (BNPL) partner. Could this be the strategy that pulls the struggling retailer out of its financial free fall?
WHAT THIS MEANS FOR GAMESTOP SHOPPERS
For millions of gamers, this deal means more flexible payment options—both online and in-store. Zip Co, which boasts 6.3 million active users and 82,000 merchants across the U.S., Australia, and New Zealand, claims its unique credit algorithm makes financing easier for consumers.
But this isn’t just a business deal—there’s already a strong overlap between GameStop’s customer base and Zip’s users. According to Zip U.S. CEO Joe Heck, nearly 84% of Zip’s American customers already shop for gaming accessories at GameStop, with many making repeat purchases.
GAMING INDUSTRY SHAKE-UP: CAN THIS MOVE SAVE GAMESTOP?
GameStop is betting that its pay-in-installments option will boost sales after a brutal decline in revenue. The company’s Q3 Fiscal 2024 results were grim, showing net sales of $860 million, down from $1.078 billion in the previous year’s third quarter.
But will BNPL be the lifeline GameStop desperately needs? Or is this just another short-term distraction while the company struggles to find its place in a rapidly evolving industry?
MEME MANIA: THE RETURN OF RETAIL TRADERS
Despite GameStop’s struggles, the meme stock frenzy is making a comeback!
JPMorgan recently reported that the share of individual investors trading U.S. stocks has hit 25%—double what it was five years ago and close to the peak levels seen in 2021 when GameStop mania first took over Wall Street.
Yet, GME shares have tanked 20% so far in 2025, proving that hype alone isn’t enough to keep the stock afloat.
SHOULD YOU BUY GME RIGHT NOW?
Technical indicators aren’t looking great.
According to TipRanks’ technical analysis, GameStop stock is flashing more bearish signs than bullish ones. Out of 22 indicators, 13 are bearish, four are neutral, and only five suggest a buy.
So, what’s the deal? Is GameStop making a smart move with Zip, or is this just another desperate attempt to stay relevant?
🔥 Drop your thoughts below! Is this partnership a game-changer, or is GameStop just delaying the inevitable? 🔥
